THE WORLD'S LARGEST CONCAVE OUTDOOR LED SCREEN
ODYSSEY IBIZA LED screen display was designed, manufactured and installed by LEDDREAM. It is the world's largest concave outdoor LED screen, with an area of almost 400m2. This screen is a unique and exclusive advertising support. A limited number of sponsors will light up the skyline of Ibiza, including Hard Rock Hotel (Main Sponsor).
Located in the most chic zone of the island, in the same façade of Hard Rock Hotel, next to Ushuaïa Hotel and Sublimotion Restaurant, LED display screen broadcasts 24 hours a day during 6 months (from May until October). More than 18 million hits on the season, with a minimum of 8,640 spots per day and 24 hours uninterrupted broadcast.
8.7 degrees concavity provides a unique visual experience with a greater sense of depth simulating a 3D effect. Besides, it reduces the image distortion and sides reflections. The support structure has been an authentic engineering work and it is composed of a steel substructure according to calculation. This structure had to allow the subjection of a spectacular secure laminated and extra-clear glass curtain: modulation 1,20 x 1,20m, pin-anchor system stainless steel patch fitting type. The result, even with the screen is off, is simply awesome.
The high definition outdoor modular LEDs curtain screen has a very special specifications and it is totally taylor made to achieve all the requirements from customer, location, Air Security Agency and the island authorities. Every horizontal bar has a precise angle inclination to avoid the light pollution to the sky and to protect island ecosystem. Also, curtain cabinets are irregular to allow the pass of the brackets which subject the glasses of the curtain wall. Definitely, a big architectural engineering work and one of the most important Digital Signage Project of the last years.
THE NEW FCBARCELONA MEGASTORE
The new FCBarcelona Megastore involves a unique experience for the customers, both in innovation and technology. Located in Camp Nou, their areas have been remodelled and widened according to the new times and the new technologies offering a great opportunity for the football fans.
FC Barcelona’s Megastore offers a new and more technological, digital and, at the same time, personal vision, with personalised services that turn this space into the best FC Barcelona’s shop in the world. The new installation is divided into three floors, on which we can find the best collection of official products of FC Barcelona and Nike football of clothes, footwear and accessories, which also turn it into the best football shop.
The new FCBotiga has taken 500 m² from the old Sala París and now it has 2.100 m² of installation divided in three floors.
One of the changes in this new installation is the spectacular led screen of 16 m long (by Led Dream and TMT Factory) and the stunning Chandelier (the previous companies, together with the Dutch Mr. Beam), which offers an innovative way of projecting images and that dominates the traditional grandstand in stadium shape.
Other innovations are the Digital Lockers, digital touchscreens present in the three floors, where the customer will be able to personalise his Barça shirt with the name and the number. The shirt is directly sent to floor -1, where you can collect with great agility and without queues the order in the Print Lab. A service which is faster and more convenient for the customer.
VODAFONE, TURN ON THE CHRISTMAS
Led Dream, together with Tango agency, have provided their technology and know-how for the success of the promotion campaign named “Enciende la Navidad”, which has been developed by Vodafone telephone company during the holidays in Madrid and Valoria la Buena (Valladolid). Led screens were installed in both stages in the street, in which some written messages appeared through Ipads provided by Vodafone or by Internet users from their computers.
The event, which was carried out live, developed from 13th December to 1st January. With this action, good wishes from all over Spain were passed on in a small town in Valladolid which is famous for being left without New Year’s Eve since 1995. On the 31st December that year, the locality suffered a blackout from 9 p.m. to 1:30 a.m. Somehow, with this incident, the Christmas spirit disappeared from Valoria la Buena and has not come back yet. Since then, the residents of this small region in Valladolid celebrate their peculiar party of New Year’s Eve in August, with swimsuits and shirts. Led Dream, which had previously installed its LED screens in Princesa Street in Madrid, placed other identical screens in Valoria la Buena. Thanks to that, its residents received greetings and affectionate messages written by everybody, by which they regained New Year’s Eve celebration of 2011.
Amazing Curved Led Dream Display for Nespresso in its new Flagship Store in Barcelona.
Nespresso decided to increase the image in its coffee boutiques and recently opened its new Flagship in Barcelona, located on the prestigious Passeig de Gràcia, 55 (Bulevard Rosa).
This new concept of boutique incorporates new room designs, new materials trying to turn it into a benchmark of technical knowledge of coffee and becoming the best coffee tasting in Barcelona.
Among its innovative and spectacular elements, the impressive LED curved screen presiding over the main hall. This emblematic project was carried out by the company LED DREAM, who has executed the supply and installation of the entire system with Net- IP as partner. The LED screen is 6mm pixel resolution and lenght of 15 meters and consists of a specific type of flexible modules, which allow the undulating shape that the prestigious architectural firm Parisotto and Fomenton (together with the local team of Pilar Líbano) required for its design.
With this new facility, Nespresso is positioned as the leader on its sector, while LED DREAM validates and consolidates once again its special experience on projects in the retail sector.
GRAN JONQUERA, THE BIGGEST LED SCREEN IN SPAIN
DooH project for the shopping centre Gran Jonquera’s main façade, based on a large LED screen (30x5 metres), was a challenge for LEDDREAM team because of its complexity. From the time it was designed to its execution in June 2014, this project was completed in a record time of ten weeks.
The LED screen, considered the largest one of its kind in Spain, has a 15 mm pixel pitch and high brightness LEDs. With the C.C. already built, the challenge was supporting the giant screen on the building’s façade. For that, in addition to the fixing frame of the LED panels, a main support structure affixed to the main building was designed and manufactured. It was a huge challenge for our engineering.
This screen, among other technical characteristics, stands out because of a great colour depth of 281 trillions of colours and a refreshment rate of 6000Hz. The cabinets have an IP66 protection to support the hardest environmental inclemency. Located in Gran Jonquera shopping centre’s main façade, the screen welcomes the visitors with contents and images of the centre and its shops, which are also seen from N-II and AP-7 access roads in and out of Spain and France, which increases its range to more than twenty-four million people a year.
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