Blog

29 October 2020

LED DREAM | brings digital and interactive technology to the Marfranc Retail Group

LED DREAM | brings digital and interactive technology to the Marfranc Retail Group

The Catalan group MARFRANC, leader in the commercialization of sustainable fashion items and international firms in Catalonia, has decided to bet on digitization with LED technology and interactive digital elements, in one of its most representative spaces of the brand, with more than two thousand square meter,

For this digitization project, the MARFRANC brand has had the important collaboration of LED DREAM, a specialist in LED Indoor & Outdoor solutions, who was in charge of the manufacture, design, installation and supply of LED technology and implementation of interactive elements in which the experience of your customers is enhanced.

In its main Flagship, located in the heart of the Costa Brava, Indoor led screens with pitch 3.9mm BLACK LED have been installed, with high image resolution, in a banner format of more than 5 meters in length that welcomes visitors customers, and at the same time it stimulates access with interactive content and brand messages.

Inside the store, a solution of ViewSonic interactive totems has been opted for, with a 55 ”professional screen and touch technology, which currently act as digital signage devices due to the necessary precautions due to covid (with security and protection messages about the pandemic), but that in the future will guide and inform their visitors in real time about the promotions and offers available, classified by brands, categories, etc ...

In addition to these main elements, the restyling has been complemented with the installation of an Airled device, which allows the reproduction of hologram-type content through a fan system with LEDs. In this case, the contents have more to do with the brands that this retailer sells in its stores, presenting them in a much more attractive way.

All broadcast devices are managed by the client through Brightsign players, since it allows a simple and economical centralized management of them, both those that act as mere digital signage devices, as well as those that will present interactive elements and touch.


More information: info@leddream.es

LED DREAM | brings digital and interactive technology to the Marfranc Retail Group
LED DREAM | brings digital and interactive technology to the Marfranc Retail Group